Best Platforms for Hosting Online Courses for Artists (Copy)
How to Scale your Artistic Business in 2025
Scaling doesn’t have to happen one way and the best part is - there are multiple paths you can take to grow your business.
Hot Takes:
Build a brand
Build a team
Automations
Build a course
So, you’ve been doing the thing – creating and selling your art, getting your name out there and building an audience who loves your work. But now, you’re ready for your next level. You’re ready to build a proper business, not one that’s reliant on your hands doing all the heavy lifting 24/7.
The good news is.. Scaling doesn’t have to happen one way and the best part is - there are multiple paths you can take to grow your business. Whether it’s building a brand, building a team, setting up automations or creating a course, there’s really no one sized fits all approach to scaling.
If 2025 is the year you’re ready to scale your business your way, here’s how you can make it happen:
1.Build your Brand
Building a strong brand isn’t a nice logo and cute colours. It’s about something bigger. It’s about creating a presence that your audience connects to, resonates with and becomes a die hard fan of. When you do this, you have the flexibility to scale your business in SO many ways. You can sell products, merch, prints, teach others, become a speaker, start a podcast - the options are endless! When you have a strong brand, you don’t always have to rely on one source of income. You can diversify and grow your business in ways that align with your skills and passions.
2.Build a Team
I know how hard it can be to allow anyone else but ourselves to do ANYTHING in our business, but accepting that you can’t actually do everything yourself has been the biggest blessing in my business. Hiring help has allowed me to focus on the parts of my business I actually want to focus on, as well as work alongside amazing women who I adore!
I also have a proven method that I teach in my program Secret Artist’s Business that shows you how to bring on interns and turn them into full time staff you can’t live without.
3.Set up Automations
Automations are a game-changer for scaling your artistic business, freeing up your time and making you feel like you have a full-time employee but without the payroll.
With tools like Flodesk for nurturing clients via email, ManyChat for turning DMs into sales, and Loom for efficient project handovers, you can handle repetitive tasks effortlessly. Platforms like Demio automate your webinars, while Meta Business Suite simplifies Facebook ads, and Zapier connects all your favorite apps to work together smoothly. Tools like ChatGPT can even help you create content in your voice, and Descript makes video super easy.
4.Create a Course
So, if you’ve got a tonne of knowledge and experience to share and people desperate to learn what you know then creating a course is an incredible way to scale your artistic business and make more passive sales for you. You can teach people your creative process, an area of business you’re incredible at, tutorials and more! I’ve sold hundreds of courses in my own art business which has allowed me more choice when it comes to how much I create with my hands, how many days I take off a week and how much time I spend a year holidaying.
Which adventure will you choose?
There are many ways to scale your art business and the key is to find what works for you, your lifestyle and what stage of business you’re at.
If you need help working out what pathway would work best for you, you can watch my Passive Pathway video here. It’ll show you the best option for you based on your income level and time capacity.
